About
Together is an award-winning specialist mortgage and secured loan provider, delivering common-sense decisions for business and personal customers for over 45 years.
Together is an award-winning specialist mortgage and secured loan provider, delivering common-sense decisions for business and personal customers for over 45 years.
BriefÂ
To create a brand campaign to promote Together's Second-charge loans. This is targeted to the Broker audience so they can help their clients consolidate debt. This is to be delivered over multi-channels from printed to digital assets.
To create a brand campaign to promote Together's Second-charge loans. This is targeted to the Broker audience so they can help their clients consolidate debt. This is to be delivered over multi-channels from printed to digital assets.
If we're honest, this is a really boring subject and ultimately Together is providing a service, so the big challenge was, how can we create something different to catch people's engagement as this campaign will be advertised closely with their competitors trying to sell a similar service.
We came up with the title 'Some things make no sense' and using that as the focus to support the copy visually. I came up with the idea of a car with a hydraulic suspension. That makes no sense! Plus this audience typically tend to be into their cars as well so will spark more engagement. We then used the sub-heading and body text to capture the service Together provide.
As I couldn’t find imagery that would bring the concept to life, I had to photoshop my own car with a hydraulic suspension and used elements from different imagery to achieve my vision.
