About
A digital coffee agency that builds coffee brands for creators and business. A one stop shop for a coffee brand. From roasting, manufacturing, fulfilment, packaging, to branding, advertising and marketing.
A digital coffee agency that builds coffee brands for creators and business. A one stop shop for a coffee brand. From roasting, manufacturing, fulfilment, packaging, to branding, advertising and marketing.
‘For creators and businesses seeking to build and stock innovative coffee brands, we are the only speciality coffee partner that works with you from source to shelf, with all the creative know-how in between.’
Brief
A rebrand was needed because they wanted to reposition themselves from looking like a start up white label company that seem to advertise to everyone to a more established digital agency that’s building the future of coffee and will only have a select few clients to join them on that journey.
A rebrand was needed because they wanted to reposition themselves from looking like a start up white label company that seem to advertise to everyone to a more established digital agency that’s building the future of coffee and will only have a select few clients to join them on that journey.
The visual identity now very much leans more towards it being an agency and using elements like the 3-D visuals giving more of a futuristic feel.
One of the USP’s of Collab is that it’s a one stop shop to build a coffee brand so that was one of the challenges to really bring that through in the logo and messaging. That how I came up with hyphenating the B, next to A in COLLAB. Then using the slogan to really bring the meaning together, ‘we are with you from A to Beans’.
