Chester Races
2019
About: Together is an award-winning specialist mortgage and secured loan provider, delivering common-sense decisions for business and personal customers for over 45 years. Brief: Together is the main sponsor for Chester Racecourse on ‘The Together Northern Property Race Day’. Objective to create brand awareness, increase the knowledge around what the company does and reinforce what people already know. Audience: Partnership team and general public. Having a lot of collateral to design for this project, the main advertising concepts had to be adaptable, engaging and gets the brand message across. The project deadline to complete was 10 working days. Having a tight deadline it was key the focus was finalising the advertising concept first. Working closely with a Copywriter, the message was created so the design lent itself to the event, yet keeping it visually engaging, for example putting two extremes next to each other, a little Shetland pony to a big stallion.